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About Linda Potgieter

Born and raised in South Africa with British roots, and having travelled and worked in 44 countries, Linda is wife to Jan, Mom to Jamie and Paige, and a Confidence Coach who teaches women self-confidence, self-esteem and the power of personal style.

Linda cites her role on Nelson Mandela's PR and Communications team in 1998 as one of her major career highlights. In 2006 she won the 'Best New Sales Professional in Britain' award with the ISMM for her sales negotiation skills. And she spent the majority of her corporate career selling and delivering B2B negotiation skills training solutions across Europe, Asia and the USA.

With a powerful story of overcoming an abusive childhood and investing many years in her personal and professional development, Linda is passionate about empowering her clients with tools and strategies to help them live a confident, bold and beautiful life. By teaching a biblical perspective on a woman's identity, body, internal and external beauty, her coaching program helps women to simplify and systemize their closets, and learn simple but powerful style skills that boost confidence, influence and income.

Linda is equally passionate about investing in community and regards this as a responsibility that has her frequently involved in raising funds for charitable organisations. After returning in 2019 from nearly 20 years abroad, Linda used her attempt to break a Guinness World Record for the most bungee jumps in 1 hour at Bloukrans bridge in August 2022 to raise nearly R170,000 for local charity Franschoek Valley Community Centre. She now holds the Guinness World Record title for the most bungee jumps (23) in 1 hour.

When she's not building her business or traveling with her family, she is ticking off bucket list items from adventure sports to eating, drinking and shopping around the world! A passionate and tenacious woman, Linda's loves are faith, family, food and fashion, and a dash of bold red lipstick!

Join Linda’s Dress To Connect group for free webinars, style secrets and fashion fixes.

Interview with Dani Johnson conducted in 2017.


We had the privilege of financially supporting King's Ransom for many years through our business, an organization that we highly recommend if you are looking to tithe your money that it actually reaches the poor, the orphan, and those in need, versus going primarily to staff overheads. With a corporate sponsor in place, King’s Ransom ensures 100% of donations reach the people in need.

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