
Body Language for Women in Business: What the Room Reads
Before you say a word, the room has read your walk, your hands and your eyes. Linda Macaskill on the six body language signals that decide whether women in business are heard, and how to change each one this week.
You walked in prepared, you knew the numbers cold, and you still left feeling smaller than when you arrived. I know that meeting, friend.
Most of the time the room did not doubt your work. It read your body before you opened your mouth, and your body was apologizing.
Body language is the second part of your personal brand, after personal style and before how you speak. It is the part women in business practice least.
What does the room read before you speak?
Three things, in about the time it takes you to find your chair. Whether you are confident, whether you are warm and whether you are worth listening to.
Your words then have to argue with that first read, or ride on it. I would rather you never have to argue.
I sold to global corporates across 45 countries. The cultures changed at every border, and the first read never did.
Six body language signals the room reads first
The walk in. Take it at your own pace, shoulders back, and pause for one breath inside the door before you look for your seat.
Rushing in tells the room you are late for your own life (I have arrived like a woman chasing a bus, more than once). The pause tells them you belong there.
Your hands. Keep them visible and still, resting on the table or loosely together, never hidden under it or busy with a pen.
Hidden hands read as hiding. Busy hands read as nerves, even when you are the calmest person there.
Your eyes. Hold eye contact to the end of your sentence and a beat beyond, then look away slowly.
Whoever drops it first gives something away. Make sure it is not you.
How you sit. Sit back in the chair, both feet grounded, and take up the space your chair gives you.
Perching on the edge and folding yourself small says you are a guest at the table. You are not a guest, you were invited for what you know.
Your voice. Finish your sentences downward, like a statement, not upward, like a question.
An upward finish turns your recommendation into a request for permission. Drop it at the end and the same words sound like a decision.
Silence. After you make an ask or name a price, stop talking and hold the silence.
Whoever fills the silence usually fills it with a discount. My guide to negotiation skills for women in business shows you what to say before it.
How do I look confident when I do not feel it?
The same way you learned to drive, one deliberate habit at a time until it stops being deliberate. Confidence on the outside often arrives before the feeling does.
Pick one signal from the six this week and practice it in every meeting you already have. Next week, pick the next one.
Then look at the evidence. Ask a colleague you trust what they noticed, or watch yourself back on a recorded call (painful, I know, and it works).
Body language on camera and on stage
The camera magnifies everything, and so does a stage. Small habits you get away with across a table become the whole story on a screen.
I wrote a full guide on how to look confident on camera, from your Zoom setup to the walk onto a stage. Get on camera, get on stage, get ahead.
Where body language fits in your personal brand
Body language does not work alone. A powerful stance in a jacket that pulls across your back still reads as uncomfortable.
That is why I teach it together with executive presence and personal style, never on its own.
If you want me to look at how you walk into a room, that is what my private coaching is for. One session with my eyes on you will show you more than a year of guessing.
Friend, the room is reading you either way. Give it something worth reading.
“Your words then have to argue with that first read, or ride on it. I would rather you never have to argue.”
Linda Macaskill
FREQUENTLY ASKED
Questions women ask about this
What is good body language for women in business?
Visible, still hands, eye contact held to the end of your sentence, a grounded seat that takes up your space and a voice that finishes downward. Together they say confident, warm and worth listening to before you speak.
How can I improve my body language quickly?
Practice one signal at a time, one week each, in the meetings you already have. Then check yourself on a recorded call or ask a colleague you trust what they noticed.
Does body language matter on video calls?
Yes, more than in person, because the camera magnifies small habits. Keep your hands visible now and then, look at the lens when you make a point and sit upright.
Is body language part of personal branding?
Yes. It is one of the three parts, with personal style and how you communicate, persuade and negotiate.
ABOUT LINDA MACASKILL
Linda Macaskill is an Executive Coach, Stylist and Guinness World Record holder with 37 years and 45 countries of global business experience. She helps women in business increase their confidence, influence and income through the power of personal style. Secretly, she teaches them to fall in love with the woman in the mirror. That's the magic.
Read Linda's full bio →Ready to take action?
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