Linda Macaskill · Personal branding coach
Personal branding for women in business
Get on camera, get on stage, get ahead.
I believe every woman in business already has a personal brand. The only question is who built it.
I help you increase your confidence, influence and income through what you wear, how you carry yourself and how you speak when it counts.
What personal branding is
“Personal style is what you look like. Personal branding is how you present yourself.”
By default, or by design
PERSONAL BRANDING is how the world perceives you, and you have full control over this. You are either perceived by default, or by design. You do not want to be living by default.
I learned this the hard way. I can look smartly dressed and still hide in the corner of the room.
So I stopped asking what to wear. I started asking what the room sees.
What it costs you
Most opportunities are lost before you speak
Here is what nobody tells you. The promotion, the client and the speaking slot are often decided before you open your mouth.
Not on price. Not on your proposal (which was brilliant, friend).
People buy based on what they see. That is not shallow, that is business.
Personal branding is the lowest hanging fruit and the easiest way to differentiate yourself from all the competition.
The three parts of your personal brand
Style, body language and the way you speak
Your personal style
What you look like.
One of the smartest ways to improve your image is through personal style, simply one component of personal branding.
Your clothes walk into the room a second before you do. I help you build a closet for the room you want to be in, not the one you are stuck in.
Your body language
How you carry yourself.
How you walk into a room, where your hands go, and whether you hold the eye contact or drop it first.
On camera, on stage and across the boardroom table, your body speaks first. Get on camera, get on stage, get ahead.
How you communicate, persuade and negotiate
How you get to yes.
Negotiation is not what you think it is. It is not for officials who write contracts every day.
It is communication, persuasion, asking, getting a yes, and saying no.
I served on Nelson Mandela’s PR and Communications team. I learned there that how you say it decides whether they hear it.
Why I teach it
I closed the deals and still had to learn to be seen
I spent 37 years selling to global corporates across 45 countries. I closed deals around the world and still had to learn to walk into a room in my own skin.
What I wore, how I stood and how I asked opened the door before my proposal did. Nobody teaches you that (I had to learn it the expensive way).
Now I teach it to women in business. You deserve to be seen for what you are worth.
Where to start
Work with me on your personal brand
Start free. Go as deep as you want to go.
Free
Your Style Profile
Find your style personality in about two minutes, with what to wear for it.
Take the Style Profile$37
The 30-Piece Capsule Wardrobe Guide
The 30 pieces every closet needs, photographed, with how to wear each one for your body.
See the capsule guide$79
FINISHING TOUCHES
Twelve live days with me in November, confidence on camera and on stage included.
See FINISHING TOUCHES$297
Never "Nothing To Wear" Again
A private one to one with me, my best training, and two passes to my weekly group call.
See the coachingStarts Tuesday, January 12, 2027
FORMULA X: Your Personal Branding Blueprint
12 weeks with me, with a private session and a group session each week. Style, body language, negotiation and persuasive conversations, tailored to the skills you are lacking.
See FORMULA X
For your team or your conference: Book me to speak
FAQ
Personal branding questions
- A personal branding coach works on how the world perceives you, and with me that means your personal style, your body language and how you communicate, persuade and negotiate. You leave with a plan you apply, not a pep talk.
- No, a stylist dresses you, and personal style is simply one component of personal branding. A new outfit on old habits gets you old results.
- Start with the free Style Profile. When you want me one to one, FORMULA X is Your Personal Branding Blueprint: 12 weeks with a private session and a group session each week.
- Yes, I speak and train teams on personal branding, sales and negotiation, in person and online. My speaking page has the topics and how to book me.
Friend, you will be seen anyway. Let it be by design.
Get up, dress up and play to win.