Cross the finish line with a plan in hand
FORMULA X
Your Personal Branding Blueprint
Personal branding with Linda, the final private cohort offering of its kind at this price!
You cannot see your beauty or your brilliance. But Linda can.
The offer
The last executive coaching cohort with Linda at this price.
Never to be repeated at this price.
FORMULA X is three months, one to one with Linda, to walk into 2027 with a powerful, concrete plan in hand. 5 October 2026 to 14 December 2026.
“I came back at almost $30,000 more than the original offer, and that only would have happened because of Linda's program. I was confident enough that I knew what I was worth, and I understood the negotiation skills.”
Kate
LINDA HAS TRAINED AND COACHED PROFESSIONALS FOR THE WORLD'S LEADING BRANDS
The return
One conversation you handle differently pays for the whole three months.
Kate got clear on what she was worth and how to say it, and she came back at almost $30,000 more than the original offer. That is more than ten times what this costs.
Let's look at the facts. And what you are losing. DAILY.
Linda's conservative estimates
$250,000 to $500,000
lost to under-asking and missed promotions
If a woman under-negotiates just $5,000 per year, over a 30-year career at 3% growth.
$100,000
in retail waste: a full closet, yet "nothing to wear"
If a woman overspends just $200 a month in "mistake" purchases, over her adult lifetime.
$75,000
in productivity
Even a 5% productivity dip in a $75k salary role, over 20 years.
That's $425,000 to $675,000+ lifetime cost.
That's not dramatic marketing. That's compounding math.
Sources: 'Women Don't Ask' 2003, Univ of Florida, Judge & Bono 2001, Dove Global Beauty & Confidence Report (2016), Journal of Applied Social Psychology / NCBI-reviewed studies, Today, AOL Body Survey
Program offering
01
A weekly one to one with Linda
Private 1-1 scheduled around your lifestyle and your commitments, Linda goes out of her way to accommodate your preferred timelines. Every session leads from the last so that momentum is built, and skills are applied, and practised.
02
The closet edit
This part of the program is worth its weight in gold. Linda's eyes on your actual closet, your shelves, your clothes, your shoes, your toiletries, the works. She removes what does not belong on your body, and will give you a checklist of missing items. But it doesn't stop there. The edit flows into your bedroom, your bathroom, your day to day get up/dress up routine, making sure that your closet becomes your favorite part of the day!
03
Linda does the shopping for you
Not a list of suggestions to go and act on. She goes and finds the pieces you cannot find, in your size, for your shape, and brings them back to you.
04
Your personal lookbook, signed off by Linda
Your full capsule wardrobe built into one beautiful digital lookbook you flip through every day, so you are never stuck again for what to wear. Everything Linda sees and learns about you, all in one place, as a powerful vision board and plan of action. From your closet to your health, your body shape, your lifestyle, your goals and dreams, this will become your very favorite journal.
Your personal lookbook
Styled for you by Linda
No more Manic Mondays
Monday
1 of 7
Your personal lookbook
Styled for you by Linda
Page 1 of 14
This is a small sample of the many outfits, ideas, concepts, tools and resources your lookbook will contain, entirely personalized to you. It holds much more than your favorite outfits: your vision, your get up dress up routine, your makeup, your career next steps. It is a constant reference tool, with you on your phone wherever you go, to refer to and apply as you move through the year.
05
A health plan built for you, with Linda's health mentor of 20 years
Imagine a customized health plan, a purpose built menu for you and your family, and straight forward, detailed input on what your body needs instead of what everyone else is taking. A personal 30 minute coaching session with a globally respected health and wellness expert - from Oprah's stage to corporates and boardrooms - this will include a written health assessment that becomes your starting point, toward a powerful, healthy life of energy and vitality.
The private health assessment and coaching session are included when you pay upfront by 31 October.
Also included
And everything else you need.
A weekly group call
Kept deliberately light. You will never lose your place because you could not make a fixed time.
The Never "Nothing To Wear" Again program, included
The full $297 program comes with your seat, loaded with video coaching, visual aids and downloads. You get this standalone product as a bonus.
The 30-Piece Capsule Wardrobe Guide, included
The full $37 guide comes with your seat: Linda's 30 pieces in a 49-page illustrated guide, with exactly what to look for in each one.
Your profiling, your debrief, and a plan for 2027
You get profiled, you and Linda go through what it means together, and you leave with a written business and career plan. You walk into 2027 with a powerful, concrete plan in hand.
A 30 minute one to one with Linda on 5 January
At no extra cost. One more private session in the new year, so Linda can make sure your plan is working and you are putting it into practice.
A makeup masterclass
The tools you actually need, the brands worth the money, what to throw out, and a recording you keep so you can practise it as many times as you like.
Personal branding
Negotiation skills. Body language. Relationship management. Persuasive conversations. Linda's 37 years across 45 countries tailored to the skills you are lacking, to help raise your whole game.
Who this is for
Women who are done losing.
Losing money. Losing time. Losing sleep. Losing focus.
With Linda’s eyes on your closet, your confidence and your career, her Personal Branding Blueprint will turn your losses into wins. Because there is no draw in life. You’re either advancing, achieving and winning. Or you’re losing. And you were not designed to lose.
Her clients
“Linda's Dauntless executive coaching continues to change my life, not just in my personal and professional branding, but in so many parts of my home, my heart and my future plans.”
“I stand here today smiling, restored, rejuvenated, strong, confident, and feeling beautiful. My dignity is intact. My love and respect for myself is at an all time high.”
Everything in your seat
What you are getting
- A weekly one to one with Linda$5,000 a month
- A weekly group callIncluded
- The closet editIncluded
- Linda does the shopping for youIncluded
- Your personal lookbook, signed off by LindaIncluded
- The Never "Nothing To Wear" Again program, included$297
- The 30-Piece Capsule Wardrobe Guide, included$37
- A health plan built for you, with Linda's health mentor of 20 yearsIncluded
- Your profiling, your debrief, and a plan for 2027Included
- A 30 minute one to one with Linda on 5 JanuaryIncluded
- A makeup masterclassIncluded
- Personal brandingIncluded
- A private health assessment and one-to-one coaching session with Linda's personal health mentor, included when you pay upfront by 31 October.$325
Linda has been a licensed practitioner for over 20 years, profiling and debriefing corporate professionals all over the world. Whether you’ve had your preference profile done before or not, Linda will help you to apply the 2 most important results of your profile to your whole life. This is a powerful, transformative tool - IF you apply it.
The investment
Working with Linda one to one is $5,000 per person, per month.
A cohort approach significantly reduces your investment without diluting the value.
$2,595
upfront, for the January cohort
Pay by 31 October and save $445
$2,150 upfront instead of $2,595. Pay by 31 October and the private health assessment and one-to-one coaching with Linda's health coach are included. From 1 November a seat is $2,595 and the health assessment is not included.
Or three payments of $945, $2,835 in total, due by the end of October, the end of November and the end of December. The health assessment comes with the upfront payment by 31 October only.
2 January seats are already taken.
“Let me cross your 2026 finish line with you - I guarantee you it'll be a sweeter win!”
Linda
Questions
- What if I cannot make the group call?
- A replay is posted after each group call making it easy for you to watch it in your own time with plenty of space between the replay and the next call, and opportunity to check in with Linda with any questions. The group calls are excellent but the 1-1's are most important. Linda will arrange these with you herself to ensure your best time is secured.
- I have worked with Linda before. Is this a repeat?
- Linda has many repeat clients because of the results her coaching delivers. And every repeat client has leveled up even on the same Dauntless program, due to new coaching, training and tools. This group is distinctly different with new deliverables, tools, your own personalized look book and several other items, all listed in the Formula X program. The main benefit of this particular program is the price, which will not be repeated. The value stays the same. The price is your bonus.
- When does it start and finish?
- 5 October ending 14 December
- Can I pay monthly?
- Yes. For the January cohort you can make three payments of $945, due by the end of October, the end of November and the end of December, $2,835 in total. The health assessment comes with the upfront payment by 31 October only.
- What exactly is the lookbook?
- It is a highly customized 'style profile' that Linda will be putting together for you, containing your body shape, make up tutorial, your vision and plan of action, certain tools she will highlight for you, everything that the 3 month program contains in one place, making it easy for you to refer to your closet, your favorite outfits, resources, the works. It's very practical, and beautiful. But also a special gift that comes from her heart, as she sees you.
- Is the lookbook digital?
- Yes, easy to have printed if you wish, but available to you wherever you go.
- What happens if I miss a one to one?
- Life happens, illness happens, this is normal. You simply reschedule with Linda and she will accommodate alternative dates making sure you don't lose a session.
- What does the private health consultation with Mary-Ann include?
- This is a 30 minute highly personalized meeting with Linda's health mentor of 20 years, where sometimes just one thing can make a big difference. With 40+ years' experience, Mary-Ann will identify any health issues in your body or your life that need attention, and offer a simple, proven method to get you back on the healthy track, for the long term.
- What happens after 14 December?
- A group debrief takes place, and you will have your plan of action in hand for wrapping up 2026, and ready well in advance to enter 2027 confident, stylish and focused.
Bonus!
And three more reasons to say yes.
The mom and daughter special
A 45 minute coaching session with Linda and your daughter
Young women, whether they are 15 or 22, are going through a tough time with their confidence and their body image. This is a 45 minute Zoom coaching session with Linda and your daughter or granddaughter, where Linda helps you help her with the specific confidence and body image challenges she is facing. Linda has done this many times over the years.
Benchmark yourself against the best
Your negotiation profile
Negotiation is not what you think it is. It is not for officials who write contracts every day. It is communication, persuasion, asking, getting a yes, and saying no. This additional profile benchmarks you against negotiators who negotiate for a living, and it is designed by the head negotiation coach to global corporates such as adidas, Nokia and Vodafone.
The final bonus
A 30 minute one to one live coaching call with Linda on 5 January
To make sure you are applying your personal branding blueprint the correct way, ahead of slam dunking your 2027.
Working with Linda
PS!
Your color analysis
If you have always wanted to get your colors done, Linda will show you how without you spending a cent. She will help you to identify the best colors to wear, which ones to avoid, AND the exceptions here and there that do not apply.
Book your seat